In 2021, aligning with the holiday season, we launched the GOGO (Give One Get One) offer at MasterClass. Driven by insights from our cross-functional teams, this initiative aimed to shift users from passive streaming to active engagement with our MasterClass lessons. The campaign focused on empowering users to fully leverage our educational offerings.
In this performance marketing project, my contribution was crucial in crafting a campaign video that stood out. With bold visuals and distinctive copy, the video effectively showcased MasterClass as the ideal gift for those who love 'doing'. This approach not only highlighted the enticing BOSO offer but also underscored our commitment to inspiring action and creativity through each lesson.
Kinetic Type, Motion, Design, Rotoscope, Art Direction, Edit
CD/AD: Anthony Morgan
Copy: Anthony Morgan
Editor: Jeremy Stuart + Marvin Han
Producer: Nathan Folbrecht
