In 2020, MasterClass underwent a comprehensive rebranding process, and this project centered on applying the new brand guidelines to our existing assets. A major part of this initiative was the ambitious task of rebuilding 92 instructor trailers within an eight-week timeframe.
My role was pivotal in this endeavor. I was responsible for utilizing existing design files and developing efficient systems to ensure optimal execution. This challenge involved maintaining the highest quality standards despite limited resources. Additionally, the project required further design iterations to adapt these assets to various aspect ratios. To facilitate this transition, I created a comprehensive help guide, streamlining the process and assisting in the adaptation of resources to the new brand standards.
Motion Design, Templates
ECD: Chris Brown
CD: Jack Bibbo
Brand Guide & Design: Gretel
Motion Design: Gretel + Marvin Han
Editor: Jay Kishi
Producer: Lauren Parker
